So Worth Loving is an Atlanta-based brand with a beautiful mission- Love you. Love people. I have been following this brand for about a year now, after spotting them at the Indie Craft Experience in ATL. They are a delight to follow on social media, as every day they post thought-provoking stories to encourage everyone that no matter your 'history, past mistakes, relationship status, or career choice,' that you are worthy of love. They do not exist solely to build you up, but rather they take the time to ask the hard questions, to reflect, and challenge in order to encourage and inspire you to understand your unique viewpoint. Those genuine moments matter, as we are all so worth loving.