blog & love

Retailer spotlight: Pepper Place Design

Posted on October 20, 2016 by Courtney Weil | 0 comments

Real talk: I've never been to California, so, yes, what am I doing with my life? I've come very close, traveling to Vegas twice a year for tradeshows, but we all know Vegas doesn't come close to resembling anything other than Vegas. Anywho, I am lucky to be able to live vicariously through a few retailers in California that carry my jewels. Enter Pepper Place Design in Scotts Valley, California.

Pepper Place Design is the brainchild of Amy Burgoyne, a multi-talented creative who makes the gorgeous leather bags (this tote is definitely one of my favorites). She also owns a retail boutique and I'm lucky enough to have jewels in her shop! She recently launched a stunning lookbook and our pieces made a few appearances, which absolutely made my day.

Check out all here work here, pop in her shop if you're one of the lucky ones in Cali (just kidding, Atlanta, I love you too), and enjoy! This poncho from her site just made it to the top of my wish list for Fall (too perfect!).

Orion, Crete, and Lunar Necklaces. All photos styled and shot by Pepper Place Design.


Posted in california, lookbook, pepper place, retailer, spotlight

Gemstones and focus

Posted on October 06, 2016 by Courtney Weil | 0 comments

Every year in business has been so vastly different than the last. 2014 was a year of exploration -- trying to figure out what the heck running a full-time business was all about. 2015 was the year of the scramble -- big orders piling in, and a lot running around trying to juggle 20 tasks at once, feeling mildly crazy all the time. 2016 has been nothing like either of these.

This year has been a tad slower, or maybe it just feels slower because I know how to better time manage. I've managed to figure out how to produce faster and more efficiently, working with suppliers and my husband to make tedious tasks easier on myself. (My husband recently designed and 3D printed two parts to help packaging look better and go faster - blog post on those coming soon!). I also decided early in the year to focus on what I love and how I want Crafts and Love to stand out from all the other handmade jewelry lines that use gemstones and brass. Because let's face it, everyone knows someone that makes jewelry and I am just one of the many girls my age who has a jewelry business. Sometimes this can feel overwhelming and competitive, but I force myself to remember I have my own voice and need to express that individuality. Cue this mantra I have hanging on my desk: Creativity takes courage. -Henri Matisse.

I deliberately decided not to release two big collections this year, instead I launched one at the beginning of the year and then strategically launched products throughout the year. I took the extra time to focus on the products I currently offer and ask myself how they can be improved. Less popular items were discontinued, and I have been making my way through all the other pieces to update and overhaul the ideas. Whether that means new photos, more gemstone offerings, or new brass triangle styles, I have been taking a hard look at every style I make to insure it is representative of Crafts and Love, and if it isn't, I ask myself why and figure out steps to move forward. This is all part of my hope that Crafts and Love has an individual voice.

This honing process has made me realize that a large reason I love creating jewelry is discovering and using gemstones. For me, designing new pieces starts with a gemstone. I like simplicity, so I try to center every new design on a unique cut of gemstone. My favorite choice this year has been dalmatian jasper -- the black and white spots are mesmerizing, and create such a striking look, while remaining neutral enough to be totally wearable. These pieces have been favorites among customers this year too, and that makes all the deliberation totally worth it!

Kimberly Murray Photography took these (and lots more) gorgeous styled photos for us this year too, and I love the way she captured the beauty of the jasper and gave them so much life.


Posted in atlanta, small business

Wedding Jewelry Inspiration

Posted on October 03, 2016 by Courtney Weil | 1 comment

Whether an intimate gathering, or a large celebration, weddings are truly some of the most beautiful events to witness. My husband and I are nearing our five year anniversary (time is racing by!), and we've been able to attend a number of our friend's weddings the past few years. In a busy world, I find it so relaxing and inspiring to watch a couple celebrate their love. As a young married couple, it means a lot to hear the couple recite vows and get nuggets of wisdom from their pastor, or officiant. 

Weddings are also a time to reflect and remember those close to us. I have found a lot of brides reach for sentimental pieces of jewelry to wear during their big days. Typically, a vintage piece passed down in the family, or a locket. Our vintage Fleur Locket has been a popular choice for brides to wear or as a gift to bridesmaids. This tiny piece can hold a small momento, or act as a symbol for all you hold dear. I was so excited to see these stunning photos of our circle Fleur Locket captured in a shoot in Barcelona, Spain by Peaches & Twine Photography.

Many thanks to Peaches & Twine and creative director, 4 Corners Photography, for including our locket in this shoot. View vendor credits and more photos from this shoot here.


Posted in locket, photo shoot, wedding

Rebranding like a boss.

Posted on September 28, 2016 by Courtney Weil | 0 comments

Progress, not perfection.

This is a mantra I have been repeating to myself a lot over the past few months. When I get too focused on making something exactly perfect the first time, I find myself being paralyzed by action more often than not. I have wanted to redesign my logo for months (if not years), and have shoved it farther and farther down my to-do list, really out of fear it would be too hard. I thought about hiring someone to help a million and one times, but never pulled the trigger.

I wanted to keep my old idea of a logo, but build on it, treating it like a first draft. Specifically, I wanted a better font and an ampersand (instead of previously writing out 'and' in my logo). I feel like after 5 years of business, people understand what my name is (although I do laugh when people say Crafts of Love -- so close, but nope!).

I knew I found the perfect font fit when the 'love' almost exactly replicated the love tattoo I have on my middle finger. My husband and I converted the font into vectors and off we went, moving things, connecting the 'F' and 'L', and basically making a lot of tweaks over an entire Saturday. As two people who have no background in graphic design (although, granted, my husband did spend many hours in college playing with graphic design for clubs instead of working on homework -- go boy!), I'd say we did a mighty fine job!

With anything in small business, progress is key. This re-brand is exactly what I wanted and needed at this time in my business. A big motivator in the whole re-brand era, was my desire to upgrade our packaging, and I didn't want to dive into new packaging without a new logo. I have wanted sturdier packaging that shines, and I went literal with that dream. Introducing, our shiny, sparkly, gold-loving new packaging!

Packing up orders, a task I do over and over nearly every single day, feels so new and fresh with these new materials. My whole mind-set has changed with these upgrades. Instead of trying to pretend packaging wasn't a big deal and boutiques wouldn't care if I had basic packaging, I now get amped thinking of my jewelry, on their pretty cards, or hanging with new letterpress gold-foil necklace tags, in boutiques across the country. You only get one chance to make a first impression, and that silly saying is so true in retail too. I hope you enjoy the upgrades, and get to see them in person soon! SaveSave


Posted in atlanta, logo, new, rebrand, small business

lookbook shoot behind the scenes

Posted on April 15, 2016 by Courtney Weil | 0 comments

As evening light poured into a rustic Goat Farm studio one April night, I was fortunate enough to help create our latest lookbook with a joyful team, captured by LeggyBird. We giggled nearly the entire team, slinging corny jokes left and right, making the evening feel more like hanging out with friends than work. I loved the intimate atmosphere of this studio (lent to us for the evening by Vic Bonvicini Photography), as it created an environment where the entire team was hands on throughout the shoot.
I dipped by feet into styling again, using two Maelu kimonos (I snagged the Maelu Arizona Kimono for myself right before the shoot because treat-yo-self is the real deal, and the details and texture on this fabric are absolutely gorgeous). I also recently fell in love with another handmade clothing line based in Portland, Make It Good, and used their Marine Sails Tank Dress, which created beautiful color and pattern, without being overpowering. I love wearing jewelry with prints that do not overwhelm and hide the jewelry, and Make It Good's prints fit the bill every time. Overall, this was definitely one of my favorite shoots to work on, and was the perfect way to begin a busy Spring season. Enjoy a few behind the scenes shots of Becca Bussert, our talented makeup artist, and Jerelyn, our stunning model.
Check out the entire lookbook here.
Photos by Leggy Bird

Posted in atlanta, behind the scenes, leggybird, photo shoot

inspired no. 14

Posted on April 03, 2016 by Courtney Weil | 0 comments

Fringe is one of my favorite accessory layers, and happens to be quite trendy right now as well. The beauty of the fringe trend is it seems to always be relevant in some capacity, sometimes more pronounced than other times. Hence, one of our most loved pieces in the Core Collection is the Rose fringe necklace. Boasting an 18'' chain and vintage fringe charms, this necklace is ideally suited for layering. The golden neutral tones make it easy to match and layer, but she also looks great worn alone to add some simple but striking texture. I have always been a fan of understated takes on trends, and the Rose Necklace is perfectly suited for a minimalist fringe look.

Photos by Claudia Bost

Posted in atlanta, fringe, inspired, photo shoot, style

Introducing the Lunar Collection

Posted on February 21, 2016 by Courtney Weil | 0 comments

So ecstatic to start the new year with a clean, funky new collection. Introducing the Lunar Collection -- based on the ever changing, but always present moon, this collection blends spontaneity with classic style. I dream that these pieces will become seamless companions to your busy days throughout all the moons this year. Blending silver and gold, neutral tones and funky patterns, this collection is very dear to my modern, silly, ever-changing soul. I hope you can slip these on and feel confident, beautiful, and perfectly yourself. Cheers to a beautiful year!

Posted in lunar, lunar collection, new

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